[TIP] When should you share a form? 🕓

Great insights @jose.ramirez and I love the idea of community members posting their "hunches" for you and your team to test out with our internal data. Hope for your sake you haven't just created a whole lot more work for yourself 

@jose.ramirez @james 

 recently read a bunch of stats that 87% percent of people look at email on their phones within 15 minutes of waking up. The average ‘waking up time’ was 6:15am. 

that indicated to some ‘serial marketers’ that the best time to get top of inbox status would be to have the email/typeform arrive between 615/630 am. Depending on the social or business nature of your form, making it eye/attention grabbing for your target market would be the key to getting it opened. 

I know that I can’t really address email until I have had my coffee in the morning, so when i flip through email on the phone in the dark, I trash the stuff that is not important and try to remember to come back to DO things with other emails that i saved for later. This would indicate that your ‘send a follow-up’ message later would be a very good trigger to remind me to do the work. (it’s that Pavlovian response that we tend to make in this interrupt-driven life that we lead)

*as i sip my coffee figuring out if i need to add anything else*

des

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Man shall not live on bread alone… He needs coffee too

@Gabriel - i would agree on the counterproductive part but mostly because, as the articles/research said, if one does not have a morning routine that pulls them away from the phone, then they get hooked on that and 20 minutes go by as the brain starts to spin up and figure things out. screen slavery

most recommended routine is to put the phone and the remote control by the television in another room and only get them AFTER you make your breakfast/coffee. 

I admit to using my phone as my alarm and my ‘emergency hotline’ for family and friends overnight, but i give myself no more than 5 minutes (snooze button on the alarm) before i start the morning workout - the brain has enough challenge to keep me from falling off my bike or the exercise machine that it doesn’t need anything but music. 

but if we can get someone hooked on our form in the first few minutes of the day, is that success or failure from the business perspective? it might be an ethical/moral dilemma to solve.. but that is for discussion over a pint or a coffee.. 

@john.desborough @Liz What you’re saying coincides with research I’ve read about completing Surveys.

In this paper, 66% of the surveyed people agreed that they’re more likely to reply a survey if they get a reminder. The research I’m quoting was done over students so your mileage may vary.

@jose.ramirez - i think that grad students vs ‘salary working’ people may be different → but the paper is an interesting read.. most corporate marketing research is focused on b2b or b2c response frameworks (not that grad students are not consumers… ) but having been a grad student in the era before internet, i was too busy reading and researching through the night for school to have been an early morning riser lol.. delivery of granite tablets with chisel marks was more difficult than getting the ping of an email on the phone.. lol.. 

thanks for posting the article.. will be interested to see how the continued research/practical results from my own forms indicates when people are accessing my typeforms.. 

cheers

des