Missed the Tune-Up Your Typeform Telethon live? Or just want to revisit your favorite moments?

For four hours, we went live with Typeform experts, community members, customers, and partners to tune up real forms, improve workflows, explore new ideas, and have a little fun along the way.

From lead capture and automation to research, AI workflows, and some slightly chaotic game-show energy… this was easily our biggest Tune-up yet.

Watch the full replay below:
 

What we covered
 

Hour 1: Lead Capture 

We kicked things off by looking at how to improve lead forms in order to boost completion rates and bring more high value leads through the door.

Highlights included:

• Live tune-ups focused on improving completion rates
• Tips for clearer question structure and flow
• Ways to increase visibility and drive more traffic to forms
• Conversation with Iskander Musaev, Co-Founder of Birch on distribution, content, and building trust
• Inaugural round of our live game show, Form Feud 

Hour 2: Engagement
 

In Hour 2, we moved beyond the form itself and explored what happens after someone hits submit. We unpacked how you can set up flows to engage your audience throughout the funnel.

Highlights included:

• Automating lead routing and follow-up workflows
• Using Contacts and Automations to organize submissions
• Proven examples of successful Typeform-powered workfows, from Aida Selimova, Co-Founder, Digital Hamster
• Live tuning sessions focused on creating powerful flows

Hour 3: Research and feedback
 

Hour 3 focused on using Typeform to better understand customers, gather insights, and fuel smarter decision-making.

Highlights included:

• Research workflows and feedback collection
• An illuminating conversation with Alma Emadi, Co-Founder, Symbol around how she uses Typeform for research
• Live demo of Research Flow by Typeform
• Techniques for building trust and improving response quality
• Word on the street of what consumers really think about brand interactions
• More live tune-ups and viewer shoutouts

Hour 4: Variety Hour
 

The final hour was a bit of a variety show (in the best possible way). We explored creative workflows, AI-powered ideas, unconventional use cases, and a few surprises we probably can’t classify properly.

Highlights included:

• Experimental workflows and rapid-fire fixes
• AI-powered automations and creative hacks
• Demo from Co-Founder Tim Arlestig about how he built a lead gen and sales engine for FixWritersBlock.com by melding Typeform+ChatGPT+Make
• Community-submitted challenges
• Final round of Form Feud
• General telethon chaos and wrap-party energy

Links & Resources

We mentioned a lot during the show. Here’s a growing list of useful links, templates, tools, and resources featured throughout the Telethon.

Featured resources

• Get Started with Typeform
• Use Typeform AI
• 11 proven tips for creating better forms with Typeform
• What is Logic?
• Collect partial responses with Partial Submit Points
• Embed your form
• Create and manage your Contacts
• What are Automations?
• Set up Automations to send text messages (SMS) to contacts
• Trigger email automations in Kit from form completion
• Using URL parameters 
• Clarify with AI
• Introducing Research Flow: AI-moderated research from Typeform
• Your complete guide to designing a typeform
• Add video questions to your form
• Response enrichment with Typeform
• Connect Typeform and OpenAI (ChatGPT, Sora, Whisper) using Make

Featured guests & partners

• John Desborough, Certified Typeform Agency Partner and Founder, Desborough Consulting Group
• Aida Selimova, Certified Typeform Agency Partner and Co-Founder, Digital Hamster
• Iskander Musaev, Co-Founder, Birch
• Alma Emadi, Co-Founder, Symbol
• Tim Arlestig, Co-Founder, FixWritersBlock.com
   

Forms & workflows shown live

Thanks for joining us ❤️ 
 

Huge thanks to everyone who submitted forms (we smashed through the bulk of them but there are still a few in the backlog), joined live, shared voicemails, and helped make this wonderfully weird experiment happen.

A special thanks to hostess with the mostest ​@Grace (and her alter-ego, Tanya), director/producer extraordinaire ​@suzieq – and of course to our industrious tuners ​@nina.kamaruddin ​@Cat ​@eigberaese ​@Reka ​@Phoebe VA ​@Kenzie Nault ​@Jon ​@lauren.corboy ​@ryancahill ​@john.desborough 🧑‍🔧

What did you think?

We’d love to know your impressions about the Telethon. Please take a minute to share your thoughts here:

 

And if you have questions, favorite moments, or ideas for future Tune-ups, drop them in the comments below 👇

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Note: This post was originally published on March 27 2026 as a preview to the telethon and updated on June 5th 2026 with the recording and highlights