Using Instagram to drive traffic to your typeform

Instagram is a top traffic source for lead magnet quizzes. The winning pattern: post a Reel or carousel addressing a niche problem, then trigger quiz delivery via keyword comment and DM automation.

Why this matters:

• DM automation removes link-in-bio friction—leads captured inside the platform
• Keyword triggers (e.g., 'QUIZ') create instant segmentation opportunities
• Reel + quiz combos work across niches: career, finance, health, design

Key takeaway: The quiz arrives where the attention already is—no extra click required.

Action steps:

• Create one Reel addressing a specific client pain point.
• Add a keyword trigger to deliver your segmentation quiz via DM. ("Comment 'quiz' below and I will send you the link to the quiz")
• Use DM to send each user who comments 'quiz' (or whatever trigger word you use) the link to the typeform
• Track opt-in rate and first-sequence CTR (Click Through Rate) over 7 days (30–45 mins to set up).

​Just a quick way to leverage your presence on Insta to get folks to your typeforms. 

cheers

des