Hey y'all, long time listener, first time caller
I'm Paul, director of brand @typeform, and
In summary, meaningful means:
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Becoming so relevant to people (employees and customers) that we become irreplaceable in their hearts and minds
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Caring more than anybody else
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Having an approach where the other side wins more than you
We want Typeform to become a meaningful brand – and believe that you should strive for a meaningful brand, too.
💡 Does this resonate with you? What difference do you want your business to make in people's lives? How does your own brand articulate your values? Interested to hear your thoughts.
Paul will be back next week with part two where he'll talk more about making your brand meaningful (subscribe to this category to stay updated).
In the meantime check out some of the thought-provoking articles and videos he's already created on this topic. We would love to get your take on the themes raised.