Hey folks,ย Hope you're doing well. Yesterday we ran the second installment of our Lead Generation Essentials webinar series "How to create landing page experiences that convert".ย ย We were joined by some of the sharpest minds in the landing page game: Unbounce's Carla Lynn and Joel McDonald, along with Olly Meakings, Founder of Roast My Landing Page. Hosted by Typeform's ownย @chriscooning, the event was a masterclass in how to improve your landing pages to boost your return on marketing investment.ย ย ย You can access the full recording of the webinar below, and download a copy of the slides here.ย What did we learn?ย Here's a recap of some of the many insights we learned from the gang:ย What is the expected impact of optimizing your landing pages Why you should write for clarity not cleverness How to use images to create feeling Why communicating value trumps listing features How to create trust with social proof How to personalize CTAs for better conversion How experimenting and testing hypotheses can bring huge upliftsย in conversions Olly's roast: 5 examples of pages and how they could be optimized for higher conversion ย Related resourcesย ย Curious about any of the tools, materialsย and tips mentioned in the webinar? Check out the following:ย Unbounceย Roast My Landing PageUnbounce's conversion intelligence insightsNielsen Norman: How little do users read?Wired: How racy headlines unlock money and powerUnbounce's guide to landing page copywritingUnbounce's conversion benchmark reportSignal v. Noise: Behind the scenes: A/B testingAlwin Hoogerdijk: A/B/C split test: the power of a smileUnsplashTrustPulse: Social proof statistics: 42 reasons your business needs social proofVideoAsk: Authentic testimonials made in videoย HubSpot: Personalized CTAs perform 202% better than basic CTAsHow to embed a typeform into your Unbounce landing pagesUnbounce's Smart Traffic toolOlly's roasts of leading SaaS company landing pages100 leading SaaS landing pages audited 2022Smart Copy Chrome extensionThe 2021 Conversion benchmark reportGuide to Typeform's HubSpot integrationLead Generation Essentials #1: How to target and attract the right leadsย Share your questions, insights, and landing pages!ย We hope all of this helps you create even more successful lead generation campaigns. There's a lot to unpick there, and if you have any thoughts or follow-up questions you'd like to share we'd love to hear them below.ย ย Didn't get your page roasted? Feel free to share it below and invite the community to give feedback (if you're giving feedback please be nice ๐)
