Dumb Billing Structure - Not Small Business Friendly

Hi @adrianrobison Thanks for stopping by the community and sharing this feedback. I understand it’s a bit frustrating to pay quite a bit extra to only see where the dropoffs are in your form. Usually, I would suggest integrating with another service, such as Google Analytics, where you can also see this data, but this would also require an upgrade. 😪

Is the only feature you would want on the Business plan the analytics? Or are there any other features you’d like to see on one of the lower paid plans? 

@adrianrobison Ok, thanks! That all makes sense, and I get the frustration. If you want, we’d be happy to take a look at your form here for free and offer some suggestions in the meantime for increasing responses! Sometimes, it’s as simple as changing up the text or the design of the form. 

Thanks Liz and John, I am open to all suggestions!  A win for me right now is getting a single submission, then 10, then 20, etc…. But I cannot even get 1!  Lol

The form is under the pricing tab on my website:  TigerModeMedia.com

I have 150+ views and 70+ starts as of this writing (we just started this campaign like 2 weeks ago).  I am getting those all from Google Search Ads.  So, from what I can tell, people see the ad, click on it, then see our site and are curious about “How much does this cost?” then they click pricing, enter the Typeform, then everyone says “Nah, I don’t care about pricing enough to give you an email.”  Fair.  I’ve done the same.  But I’m batting 0 for 70, so either pricing is not worth an email, or I’m just not asking the right questions.  I don’t claim to have all the answers and I am a fan of testing something, iterating, testing again, etc.  It’s just hard to test if I am flying blind, hence why I think I might need to switch to a service that might be uglier, but at least I can sort out where I am going wrong, then upgrade to Typeform after the kinks have been worked out and I am starting to get the submissions I am looking for.

Another thing to keep in mind is that Google Ads uses machine learning to narrow down who your relevant audience is, and that takes time.  I have a call with them in 4 days to restructure my ads based on user data, so that might also have an effect on getting Typeform submissions.

Due to the machine learning and time it takes to collect proper data, I will not be swapping out Typeform until I meet with Google (they said change nothing, let the algorithms do it’s thing).  After I meet with them, I plan on making the adjustment to a Google Form or something similar so I can track it better for now.

But yes, if you guys have tips or tricks for success rooted in data, I’d love to hear it.

Gotcha, so basically you suggest the following:

• Welcome page (why are you doing this?)

• Give the ballpark price first, then ask for the email to talk further
  • Qualifies if that is in their budget
  • Gives value before receiving value
     

Honestly, that sounds reasonable, I'll try it now.

Tagging @James in case he has any suggestions, too - he’s fantastic with words!

Hey @adrianrobison having not seen the previous version I obviously can’t tell what the improvements are but to me this version certainly seems engaging to me. I think the flow is well-paced - for example, I like the way you’ve broken up up the form with a kind of stop check for the “thanks for your details” statement. It’s nice to have these resting points in a longer form to help keep people engaged.

I agree that it can take a little time to build traction so it’s worth sticking with this as the algorithm works its magic. Zero responses from 50 would definitely suggest that it could be a mismatched audience rather than just issues with the form. That said, I reckon it could be worth tweaking the design to make it a little more “on brand” in terms of the colours and fonts – which could up the trust factor. You could even include your logo – though you’d need to be on the Basic plan for this. 

Would love to hear if you’re able to bring in submissions having made these changes. Rooting for you from the sidelines 🤘