Rewatch our live workshop: Discover how to tune up your typeform🪛

Hey all,

Yesterday we ran our first ever live typeform tuning session. Our panel of form masters got together to revamp some of the typeforms you, the community, submitted to us for review. The idea was to provide education and inspiration to help you all build better. more successful forms.

If you missed the session, or if you'd like to watch it again you can do so in the video below. You can grab a copy of the slide deck here.

What did we cover?

Our expert panel consisted of Typeform stalwarts @picsoung,@Liz and@suzieq, plus guest appearances from Partner and Community champion @john.desborough, and @Baptiste Jacquemet, Co-Founder of Agent Studio.

The panelists shared their secrets of form-building success as they went to work on four different forms – showing you how you can get the most of Typeform's features, and highlighting some important best practices. Here's a breakdown of what got tuned, complete with before and after shots:
 

1.The Dram Team

Use case: Product rating form to capture ratings of whiskey samples for a whiskey subscription service

Desired outcome: "High ease of use for responders and for us, in analysing responses. I would also like it to be a fun experience for the customer." – Chris Borrow, Founder & Managing Director

 

Des and Baptiste’s solution: 

• Improve flow, taking advantage of Logic
• Tweak the presentation of the answer options
• Airtable integration to make it easier to view and analyse responses 

Their tuned form: 

2. Rapt Visuals

Use case: Contact form to capture potential leads for this video production studio

Desired outcome: "I'd love to tune up the look/feel/aesthetic of our form to match our website"– Austin DeWees, Founder

 

Suzie and Liz’s solution: 

• Improve the design, including video content
• Tweak the form structure to collect more lead information
• Apply lead scoring to determine people who are a good fit
• Multiple follow-ups based on responses

Their tuned form: 

3. Chafford Hundred Dental Care

Use case: Questionnaire to capture leads for Invisalign patients

Desired outcome: "More patients who want to enlighten their lives by improving their self confidence via their smiles" – Dr Jagmail Basrai, CEO

Des and Suzie’s solution: 

• Greet the respondent with a Welcome screen
• Improved the design, adding a Brand Kit
• Updated the images using Unsplash pictures
• Added new outcomes based on form logic, including appointment booking with the Calendly integration for Typeform

Their tuned form: 

4. Michael Flaugh Landscape Architect

Use case: Lead capture form for potential clients' design project

Desired outcome: "We want to gather all of this information but it seems like a long form for a potential client.  I've been thinking of breaking it up into two forms." – Michelle Harwood, Office Manager

Liz and Baptiste’s solution: 

• Split the form into two parts
• Trimmed the number of questions
• Redesigned the form with Brand Kit
• Routed lead data to Monday.com via Make (though you could use the native Monday.com integration for Typeform)

Their tuned form (part one): 

Thanks to everyone who came on the day, and of course a huge thumbs up to all of our panelists for taking the time to share their Typeform expertise and craft these wonderful new forms 😍

We'll keep you posted on new events – hopefully you'll get an opportunity to submit your form for review in another tune-up workshop soon. In the meantime if you have any questions or want advice on form building, feel free to ask here in the Typeform Community!

Note: This post was originally published as a preview before the workshop took place and was updated on May 1st 2024 to include the recording and all the info you see above.