Howdy all,

Hope all's well with you. I'm still buzzing after yesterday's webinar on "How to improve your lead capture forms", Part Three of our Lead Generation Essentials webinar series. 

Typeform's @chriscooning  and @PolBorrellas  were joined by Professor of Social Interaction, Liz Stokoe and Typeform Community luminary @john.desborough  to discuss the science of creating great lead capture experiences.

Check out the full recording below and grab a copy of the slide deck here. Scroll down for further info and links to all the various resources the team mentioned (and more!)

What did we learn?

Here's a recap of some of the golden nuggets we learned from our experts:

• 7 research-based tips for improving lead capture form completions

• The psychology of asking for personal information 

• How to design your online interactions in a way that builds trust

• Handy tools and resources to optimize your lead capture forms for higher completions

• How to use lead generation quizzes to improve conversions and qualify prospects

• Examples of high performing lead capture forms in the wild

• Viewer's lead capture questions answered

More to come soon 🤗

Thanks so much to everyone who attended yesterday, it's always fun getting together with you all and discussing these topics. And thanks of course to our wonderful presenters and guests – we are truly grateful to you for sharing your wisdom!
 

Sadly the team didn't have time to get through all the great questions you asked in the live session. The good news is they came back afterwards to tackle the unanswered questions, which we’ve included in this post:

 

News of the next webinar in this series will be coming soon. In the meantime, feel free to keep the conversation going in the comments below!