Hope everyone's well. Yesterday we had the pleasure of hosting the delightful and insightful Rand Fishkin in the first episode of our Lead Generation Essentials webinar series.
I have to say it was a real belter. Rand was on top form as he joined Typeform's sparkling strategy analysts
You can check the full recording below, and get a copy of the slide deck here.
If you were able to make it, thanks for coming. If not, we hope you enjoy this recording and find it useful. Let us know what you thought in this quick survey.
Here's a recap of what we learned from Rand and the gang:
Why Rand hates traditional personas – and how he prefers to define his target audience
Rand's favorite approach to audience research: how he uses interviews, surveys and whole market data
Useful tools and techniques for audience research
Rand's criteria for identifying golden opportunities
How to uncover influential sources to attract interest in your product or service
How to create messaging that works
Inbound versus outbound lead generation – what are some best practices?
Here are links to some of the tools, articles and resources mentioned in the webinar:
The Everywhereist (AKA Geraldine DeRuiter/AKA Rand's wife)
Share your questions and insights
Do you have any unanswered questions? I know the folks covered a lot in the session but perhaps there's something you wish you asked at the time but didn't, or that you've been ruminating on since watching the webinar.
Likewise, if you have your own take on audience research and targeting and would like to share, we'd love to hear from you and discuss here. Just let us know in the comments below!
Thanks for tuning in, see you soon!