[Meaningful Mondays] Meaningful Episode 1: Rand Fishkin

Hey all,

Last year, we started Meaningful, a web series on what it takes to build a brand that matters. Why meaningful brands? Because meaningful brands outperform the average brands across all key metrics, including profitability.

“Yeah, Paul, we get that, but why is Typeform talking about meaningful brands?”

Well, because when we did some deep research of our most loyal customers, we found that people generally use Typeform and VideoAsk for one of two reasons:

1. People care about looking on-brand. You can customize the look and feel of their typeforms (even down to customizing every single question), and VideoAsk couldn’t be more on-brand as it is because it features you, the face of your respective brand.
2. People want to deliver the best on-brand experiences. We found that people really love delivering the best possible experience to their audience, even if it is through a utility like forms, surveys, quizzes, and various ways of exchanging information.
    

Bottom line is brand is more relevant than ever, and that won’t change in a sea of competitors, substitutes, and general noise that bombards the average human every single day. And since people care about their brand so much, we figured, why not help people understand what it takes to really build a brand that matters.

So we created Meaningful to give you some insight on how people are doing it.

And to create a meaningful brand, you have a lot of areas to be great at from:

• meaningful product creation
• meaningful marketing
• meaningful business models
• meaningful leadership
• meaningful culture
• meaningful customer relationships
• (you see we can do this all day)

Our hope is that in every episode, you get ONE takeaway to help you make progress towards becoming a brand that really matters to your market, customers, employees, partners, and of course, your community.

For the next 8 weeks, we’re going to share these interviews with you, our community, first before releasing to the general public, except for today and next week. We started with two episodes last year, and then the pandemic hit. But we’re close to having a full season ready to go, and now’s a good time to kick things off again.

Today, we’re featuring Rand Fishkin. First, here’s why I wanted to talk to Rand:

And here’s the interview:

Enjoy :)

Paul