Hey folks,
Hope you're doing well. Yesterday we ran the second installment of our Lead Generation Essentials webinar series "How to create landing page experiences that convert".
We were joined by some of the sharpest minds in the landing page game: Unbounce's Carla Lynn and Joel McDonald, along with Olly Meakings, Founder of Roast My Landing Page. Hosted by Typeform's own
You can access the full recording of the webinar below, and download a copy of the slides here.
What did we learn?
Here's a recap of some of the many insights we learned from the gang:
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What is the expected impact of optimizing your landing pages
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Why you should write for clarity not cleverness
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How to use images to create feeling
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Why communicating value trumps listing features
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How to create trust with social proof
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How to personalize CTAs for better conversion
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How experimenting and testing hypotheses can bring huge uplifts in conversions
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Olly's roast: 5 examples of pages and how they could be optimized for higher conversion
Related resources
Curious about any of the tools, materials and tips mentioned in the webinar? Check out the following:
Unbounce's conversion intelligence insights
Nielsen Norman: How little do users read?
Wired: How racy headlines unlock money and power
Unbounce's guide to landing page copywriting
Unbounce's conversion benchmark report
Signal v. Noise: Behind the scenes: A/B testing
Alwin Hoogerdijk: A/B/C split test: the power of a smile
TrustPulse: Social proof statistics: 42 reasons your business needs social proof
VideoAsk: Authentic testimonials made in video
HubSpot: Personalized CTAs perform 202% better than basic CTAs
How to embed a typeform into your Unbounce landing pages
Olly's roasts of leading SaaS company landing pages
100 leading SaaS landing pages audited 2022
The 2021 Conversion benchmark report
Guide to Typeform's HubSpot integration
Lead Generation Essentials #1: How to target and attract the right leads
Share your questions, insights, and landing pages!
We hope all of this helps you create even more successful lead generation campaigns. There's a lot to unpick there, and if you have any thoughts or follow-up questions you'd like to share we'd love to hear them below.
Didn't get your page roasted? Feel free to share it below and invite the community to give feedback (if you're giving feedback please be nice 😛)