Hey y'all, I'm back for another #meaningfulmondays session.
Following last week's discussion on what meaningful means, Let's talk about what meaningful brands do and how that makes them – and their communities – successful...
There's been a ton of research done about meaningful brands. It shows that meaningful brands are more successful and attract more loyal customers.
Meaningful Brands deliver on three things:
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Functional Benefits - make sure whatever you create ticks the right boxes for your customers and includes what's needed to help them accomplish what they need to.
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PersonalBenefits - think about the benefits beyond your product and its function. Who do you want your customer to become? What aspirations do they have and how does your brand tie into that?
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CollectiveBenefits - contribute to the greater community and make it a better place to live and work in - beyond your community of customers and employees.
💡 To what extent does (or could) your business deliver on these three attributes of the meaningful framework? How could we, as a software service, better help you to deliver these kinds of benefits to your community? Happy to discuss in the comments below.
Come back next week to find out how we are making Typeform a more meaningful brand – and what's in it for you!
If you're itching for more meaningful brand chat, check out out our interview with Adam Lisagor, Founder of Sandwich and maker some of the world's most iconic product explainer videos. Adam speaks to Paul about his views on being a meaningful brand.