🎙️Lunch & listen: brand new podcast "Angles & Insights" by ActiveCampaign

Thanks for sharing @Grace just devoured this one. I enjoyed this chat. It always feels a little deflating when wise marketing heads like this say stuff like “there’s no magic bullet” or to just focus on producing “quality content”. At the same time, it’s a home truth that can save folks a heck of a lot of time and money. 

I agreed with the concept that different people like to learn in different ways and that it’s crucial to find out how and where your audience spend there time (typeform surveys are obviously great for doing that hehe)

Like Jason I also love OpusClip - one of the coolest AI tools for marketers out there and something I wanna use way more. 

Keen to know what others think about the chat (and if anyone has any magic bullets :P)

I think one of the biggest challenges today can be getting out of our echo chambers and getting balanced views on the issues that impact our day to day.

The idea for this podcast was seeded when I saw Wade talking about the future is remote, and then Lemkin talking on social about how only the top 5% of folks can pull off remote, for everyone else it kills productivity. I respect both of them as top SaaS leaders, so I thought it would be brilliant to hear diverse perspectives on issues like this.

I look forward to continuing to explore big topics with industry leaders in this format. 

Added to my watchlist ✅; thanks for the tag, @Grace !

Thanks for the tag @Grace I will definitely check it out and add my thoughts 

@CaseyjHill I already know you and I are very aligned in our thinking and approach, so ya wanna be friends? 🤓

But really though, I’m huge on advocating for diverse views on a variety of topics, including ones like what hustle is, creative entrepreneurship, workplace culture, etc.

I think our subjective vantage points can add to the prism of professional life to arrive at a more objective reality because there’s no (human) omnipotent observer who can see all sides of all things. I also believe in challenging my notions often so that I’m always growing, ya know?

Anyway looking forward to checking out your pod!

haha you read my mind @Darnell! Will be interesting to hear the results of switching it up to VideoAsk and Loom, I’m sure adding that level of personalization to the onboarding experience will have an impact 😎

@CaseyjHill @James @Grace @Liz @Darnell @Emma Dow - thanks for your comments and insights about how this has/will impact our work lives. 

As someone who managed and grew a global consulting practice from 2003-2008 solely based on email and conference calls, remote work is nothing new for me. Either as a solopreneur or as manager of remote teams. 

I agree with the comments on getting the right resources/team who are willing to coordinate across geographies and time zones using the necessary tools to realize the goals and objectives that have been set. It’s not easy to manage teams in the office (read The Five Dysfunctions of a Team) but then take the same dysfunctions and manage them in a remote structure! All the tools we have today actually make it harder …. 

How many ‘interrupt channels’ can any one person deal with on a daily basis? Phone and email management were things that got taught to managers in late 80s and 90s. Now add in all the various social streams that we might have to deal with on a daily basis - especially if we are in a remote or hybrid environment where you can’t walk across the hall and have a face-to-face chat with a colleague. 

We all work and learn differently and have our own set of tools we like to use to manage our info streams. But I have actually just cut 15 different ‘connectivity apps’ out of use within a ream of 50 people I am managing for a client: people were spending so much time trying to keep track of everything on all the various channels that it was consuming about 3.5 hours of their time per day to make sure they ‘saw it all’ …. Teams and email are the only two ‘acceptable methods’ of communicating within the team - maybe not ‘your’ apps of choice but simplifying the tools means less searching and more ease of comms. 

I may be old school but i was taught that when you leave a message for someone, don’t say “hi it’s des. call me” … you leave a detailed message (as much as you could when there was only 30 seconds on the tape to record the message lol) so that the person at the other end has the context and can come back to you with a fulsome response. I do the same today - even in email: I try to lay out what i am seeking so that the reader can understand and can reply with a full response .. Tools like VideoAsk (or a Loom video) can make the visual connection instead of just words and have a place in the asynchronous world of the future. (Yes @Grace i will get started with VA lol) 

email and voice/video comms are probably the two most useful and enduring technologies that will be used 2, 5 and 10 years from now. sound bite social media tools will come and go. 

AI will play a role in content creation and process automation/mediation - i am seeing that now in some of the work that i am doing for a bunch of my clients. I think we are still a ways away from more than 80% perfect human impersonation but then again, i probably resemble that myself lol.. 

my tools day in and day out: Google Suite, Typeform, Document Studio, Trello, ConvertKit - Active Campaign and Mailchimp for clients. Notion and Zapier are in the toolkit and i need to start using them more. 

des