We have an embedded typeform and have been able to setup utm tracking both natively in our typeform responses, as well as having those utms sent to HubSpot.
However, are UTMs are not coming across in our GA instance, they are still all coming over as ‘Paid Other’ or ‘Referral’.
Here is the code we currently have for the embedded typeform:
function initializeTypeform() {
const { toggle } = window.tf.createPopup('EMvLL3Z7', {
medium: 'website-lead-gen',
hubspot: true,
shareGaInstance: 'G-LCK6N97PCB',
transitiveSearchParams: ['utm_source', 'utm_medium', 'utm_campaign', 'utm_content', 'utm_term'],
redirectTarget: '_self',
});
Is there something wrong here as to why utm params aren’t being passed to our GA4 Instance?