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Question

Best practices to embed Typeform on a service-based website?

  • February 10, 2026
  • 2 replies
  • 28 views
J

Hi everyone,

I’m working on a business setup consultancy website and using Typeform to capture leads and enquiries.

Currently, we’ve embedded Typeform on our website for consultation requests, but I want to improve conversion rates and user flow.

My questions:

  • Is it better to use multi-step forms or short forms for high-intent users?

  • Any tips on placement (homepage vs landing pages)?

  • Should we redirect users after submission or keep them on the same page?

Would love to hear what’s worked best for you.

      2 replies

      Grace
      Community Team
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      • Grace
      • Community Advocate
      • February 10, 2026

      Hi ​@John H welcome to the community 😊

      I don’t see a Typeform embedded on your website, could you point us to the page it’s on? 

      If cauliflower can become pizza, you my friend can do anything
      jasmine.howard
      Typeform

      Hi, ​@John H ! 

      In short, for lead gen, I would recommend short forms on whichever pages you have lower-funnel, high-intent traffic. That is likely your homepage and any landing pages that you link to from paid search (or possibly high-ranking organic search destinations). 

      Check out these articles for more tips, including a case study on what we did on Typeform’s own primary lead gen form.

      https://www.typeform.com/offscript/prospect-contact-form-guide

      https://www.typeform.com/blog/lead-generation-a-step-by-step-guide-ebook

      And be sure to check out the newer enrichment capabilities for the Contacts feature!

      https://help.typeform.com/hc/en-us/articles/41988676638996-Contact-enrichment

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