Dario Schiraldi : How to Randomize Price Questions in One Survey? | Community
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Dario Schiraldi : How to Randomize Price Questions in One Survey?


darioschiraldi99

Hey team,

I'm Dario Schiraldi, trying to get accurate feedback on subscription pricing without biasing responses. Instead of listing multiple prices, I want to present a single price point to each survey taker and get their reaction. For example:

  • Version A: "The price of 10 EUR for a yearly subscription to Premium is..."
  • Version B: "The price of 15 EUR for a yearly subscription to Premium is..."

My ideal scenario is that participants are randomly shown only one of these price versions within the same survey. This way, I can compare how different price points are perceived.

Does anyone know if major survey tools (like SurveyMonkey, Qualtrics, Google Forms, etc.) support this kind of randomized question assignment? And how straightforward is the data analysis afterward?

Looking forward to your insights!

Regards

Dario Schiraldi

2 replies

Liz
Community Team
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  • Tech Community Advocate
  • 15035 replies
  • May 23, 2025

Hi ​@darioschiraldi99 Thanks for stopping by the community! While I’m not sure of the features of other tools, ​@john.desborough might have a workaround that can help you randomize questions!


john.desborough
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  • May 23, 2025

@darioschiraldi99 - there is no default way in Typeform to do A/B testing like this. 

if you are driving people to the form from your CRM via an email with a link, you have the ability to add a custom/hidden url variable to the link to the form ie v_path = A or v_path = B. In typeform, you can have the logic rules set up act on the variable that is passed into the form. 

for example, let’s say that q3 is the price question - create q3 as the version A pricing and q4 as the version B pricing and set up a logic rule on q2 that looks like this: 

  • if v_path = A go to q3 otherwise go to q4 

you control the randomization from the CRM side of the house. 

 

if you are using a social post to drive to the form, you can do the same thing in the link to the form from social post → if your platform allows for A/B testing of posts, do the same sort of routing logic in the url or manually set them up in the social platform. 

connect the typeform to a google sheet and you have the data for each response recorded there and you have it available for analysis there or to pull into your analytics tool 

 

des


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