Hi, is there an A/B testing option available?
This is SO IMPORTANT to test which entry forms and marketing tactics work best to achieve form goals.
The only way to perform better is to always be testing!
Best answer by Gabi Amaral
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Userlevel 7
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Hello 
We do not have (yet) an A/B test feature. Most of our customers don’t have enough traffic for it to be a viable option so it's not too off the list, but we do plan on getting to it.
What you can do on this case is create 2 different forms and AB test the forms with other tools like your marketing tools. We have seen users AB testing forms by putting them in different emails sent out via Mixpanel for example. Do you think this would work for you?
Let me know if there's anything else you'd like to ask and we'll be more than happy to help!
All the best! 
Is there any updates on a/b test feature?
Userlevel 7
+5
Hi
Hello, I am also looking for a way to create embedded experiments in a survey.
In the tool I currently use (Limesurvey) what we do is create a random variable (1 or 2, example) and in question A we put a conditional to display if it is 1 and in question B we put a conditional to display if it is 2.
So I ask: is there any way to simulate the creation of this random variable for me to use in the conditionals? Maybe this is a simpler implementation than doing a whole A/B test interface.
Userlevel 7
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Userlevel 7
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- Certified Partner & Champion
- 4817 replies
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26 October 2022
if you are, you could possibly segment your users and assign a hidden variable (1 or 2) and add it to the typeform url you are sending to the users. that way you can use the logic rules to evaluate which question to show based on the value of the hidden variable.
you could also drive this out of a google sheet where you have the users’ names and emails, the url to the typeform and have a random number generated to be either 1 or 2 in your example and then send the link out of google sheets to the user with the hidden variable appended, to be used in the aforementioned logic rules.. you would need to use something like Document Studio, an add-on for google sheets to send the email out.
just some thoughts
des
Stumbled on this post while checking if TypeForm had embedded A/B testing options.
You can define a random variable when embedding the form in Javascript. Then use this random variable like you would use any variable in TypeForm.
<div id="tf"></div>
<link rel="stylesheet" href="//embed.typeform.com/next/css/widget.css" />
<script src="//embed.typeform.com/next/embed.js"></script>
<script>
window.tf.createWidget('<form-id>', {
container: document.getElementById('tf'),
hidden: { random_var : (Math.random()>0.5) ? 1 : 0 }
});
</script>
Or if you want 3 options equally distributed:
<div id="tf"></div>
<link rel="stylesheet" href="//embed.typeform.com/next/css/widget.css" />
<script src="//embed.typeform.com/next/embed.js"></script>
<script>
var rnd = Math.random();
window.tf.createWidget('<form-id>', {
container: document.getElementById('tf'),
hidden: { random_var : (rnd > 2/3) ? 3 : (rnd > 1/3) ? 2 : 1; }
});
</script>
If your form is not embedded using JS, this won’t work, but if you have a Business Plan, you can set a value to a variable using the technique I mentioned here:
Userlevel 7
+5
Hi
@typeform why on earth wouldnt you implement a basic optimization tool like split testing? i want to put in various questions and optimize to lower the drop off rate for the whole formular. even better on the actual buy after the formular by feeding that back. much as i would optimize an ad. theres tons of money to be made if you offered this feature. i would also want to set up multiple forms and habe them automaticly selected based on performance after x amount of applications.
i understand correctly that i randomly assign a number into a hidden field (to create a groupe), then route the customer through a different logic-route behind it and compare results manually?
that means i can only optimize from page2 on in the form, correct?
Any answer to this yet?
A/B testing is such an important feature, would hope y’all had it by now (2 years later).
Userlevel 7
+5
HI
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