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Question

How to Fire Meta/Facebook pixel based on a specific answer (not on all submissions)

  • January 22, 2026
  • 0 replies
  • 5 views

I’m building a Typeform that asks businesses about their monthly revenue.

I only want to fire the Meta/Facebook pixel if someone selects an answer above a certain revenue threshold (for example: “$50k+/month”).

I do not want to block or disqualify people who are below that number. I want everyone to still be able to submit the form.

The goal is:
• Keep the form open to all
• But only send a pixel event to Meta when the user indicates they are above X revenue
• So Facebook can learn who my ideal customer is

I know how to fire a pixel on full submission, but that’s not what I want.

Is there a way to trigger a Meta/Facebook pixel event based on a specific answer choice or condition, while still allowing all other submissions?

Thanks in advance.