I am hoping to offer vouchers to boost response rates for survey being created for Direct Line Tradespeople.Would love if anyone could let me know their opinion on a couple of questions I have:
What are your thoughts on entering customers into a prize drawer instead of giving a voucher for each completed survey? Do you have any insights to inform the best approach?
Are you able to support with T&Cs copy?
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Happy Friday! Thanks for stopping by the community,
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Hi there
I do not have any experience with a form like that. What is the goal of the survey,
I’ll see how I might be able to help however I can - thanks!!
Hi
The purpose of the survey is to increase engagement!!
Does this help more?
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Hi
1. If your goal is to increase engagement and you don't need the answers to be reliable, so the voucher/draw approach would work fine. Now, which option would generate best engagement depends a lot on the mindset of the target audience, it's more of a cultural thing. For example, people here in Japan tends to respond better with the voucher approach (My effort would be rewarded no matter what!) than the draw approach (I'm sure I'm not going to be drawn anyway!). Opposed to that, in Brazil people tend to lean in the other side (It's worthy a try, it would be great if I win!), so I think it's important to know the target audience mindset before hand.
2. At least in my experience, using vouchers or draws made people respond less accurately, so I often got many responses, but they weren't accurate enough to help me make a good decision from the results.
Just my two cents. I hope it helps!
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Great perspective,
Another suggestion,
I hope that helps!
Thanks for the tag
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