Typeform is a really great tool to help identify the buyers in your mailing list AND find out exactly what content/products they want to buy.
Don’t want to read any more? Here’s a link to the sample typeform I’m talking about
Feel like you are wasting time and energy creating content for people who don’t buy?
How do you identify real buyers in your list? How do you create content/products specifically for them?
The 30 Second Survey. (spoiler alert - it’s the typeform)
The goal is to identify the people in your audience who are desperate to have their problems solved. They are the ones who are more than happy to pull out their credit cards to do it.
Identify exactly what they’re struggling with. Make content and products that fit them like a glove. Since they’re proven buyers, they’ll buy it.
Yet most business owners don't “get” this.
Use the right questions and you’ll end up with pure gold. Exactly what you need to create. What will sell to your audience.
These are called 30 Second Surveys for a reason. They’re really meant to take only 30 seconds to fill out.
Which means you can’t ask a thousand questions.
There are only 3 different (short) sections in your survey you need:
- Demographic Information
- The #1 Biggest Problem
- Hyper-Responder Indicators
The Demographic Information must be very quick questions that are easy to answer. They also might be useful to you in your marketing efforts.
- If you’re in the fitness space, it might be useful to know if your customer is male or female, as well as how old they are.
- If you sell investment strategies, it could be helpful to know their annual salary. How much money they plan on investing per year.
- If you’re selling a course on finding a new career, I’d likely ask about their current career. How long they’ve been in that career and how old they are.
Collect only 2 to 3 critical pieces of demographic information.
You want people to be able to move quickly through the demographic questions. If you include 5 or 6 different questions people will lose interest. They’ll feel like you’re probing too deep and fail to fill anything out.
The next question, The #1 Biggest Problem, will help you in many different ways. In your marketing and sales materials and in your products.
You need to hear your customers describe their biggest problem in their own words.
These answers are priceless to you on their own. Use these answers in your copy and you will sell more.
Next, you want to go deeper to understand whose responses are the most trustworthy.
You want to focus on people who are buyers. You don’t really want to put weight on the answers of the freebie seekers on your list.
A little secret about people who spend money, is that they usually have spent money in the past. The people most likely to buy your stuff have also bought similar products/services in the past.
And there’s an easy trick to finding those people.
That’s the last section of your survey: The Hyper-Responder Questions.
This section should include 2 questions.
- “What other products/courses/solutions have you bought to solve this problem in the past? (Enter N/A if none)”
- “Would you potentially be open to a call with me to discuss these answers further? If yes, enter your email address below - otherwise this survey is 100% anonymous”
There’s one main purpose of this last section: it’s to identify those people that are actual buyers of products.
“What other products have you bought?". This is how you get an honest answer about whether a respondent is likely to spend money with you or not.
If they’ve purchased other products, then they’re highly likely to buy more products. And hopefully your products (as long as you have solutions to their problems).
Find all the people who have a long list of products they’ve bought and “average” their answers out. You now have an avatar of a customer who doesn’t hesitate to spend money to solve their problems. You also know exactly what they’re struggling with right now.
Woot - create that content for them (both free & paid). You’re basically guaranteed to generate more revenue than you ever have before…
Because you’re selling to people who actually buy stuff - and exactly what they want.
You also get a ton of useful information & competitive research. You'll see what other people are buying. They’re TELLING YOU what they spend money on - so make more products like that, but better.
The phone call question identifies the Hyper-Responders. It also gives you an opportunity to go deeper and get more insight.
Have the 15 minute conversations with at least 5-10 of your Hyper-Responders. Do that and you’ll know exactly who this customer is. And exactly what they need to solve their problems.
You’ll end up with at least a handful of product ideas you can create, sell and do very well with - honestly.
Not to mention months worth of free content you can produce to help them go deeper and build trust.
Here’s the link to the typeform if you want to check it out
I also did a Loom video if you want a little walkthrough - here’s the link
enjoy
des
