What's the best way to integrate Linkedin Tracking?

It's accurate that since Typeform doesn't currently offer a native LinkedIn integration, you can't just drop the LinkedIn tracking code directly into the form itself, so embedding it on your own website is one of the most practical solutions, as Liz mentioned.

You have a couple of excellent options for implementing this.

The straightforward method is to embed the Typeform on a dedicated thank you or landing page on your own domain, and then place the standard LinkedIn Insight Tag and your conversion event code for a Lead or Sign_up conversion on that same page.

You'd set your LinkedIn ad to click through to your landing page where the form is, and then the conversion fires when they land on the thank you page after submission.

For a more robust, future-proof, and privacy-compliant solution, I highly recommend using the server-side approach, which is where the combination you mentioned comes into play.

You could use Google Tag Manager (GTM) in both its web and server-side configurations.

The web GTM container, installed on your landing page hosting the Typeform, would be set up to capture the form submission event, including any user data like email and name you collect, and then send that data to your GTM server container hosted on a platform like Stape or Google Cloud Platform.

From there, the server container would use the Typeform API data (captured when the form is submitted) to send conversion events directly to the LinkedIn Conversions API.

This method is superior because it ensures more reliable tracking, especially as browser privacy features restrict client-side tracking, and it allows you to send richer, securely hashed customer data (like email or phone number) to LinkedIn, which improves match rates for events like Lead or Purchase.

The full process would look like: LinkedIn Ad click takes user to your website > Typeform is submitted > Web GTM sends data to Server GTM > Server GTM uses Typeform API data to send a Conversion event via the LinkedIn Conversions API.

This setup is a bit more advanced but offers the best data quality and longevity.