To become a meaningful brand to someone, you have to give more than you get. Because of clutter (media, products, features, content), you're going to have to radically differentiate yourself.
Think about your own company. How will you differentiate yourself from all the clutter? In what ways can you give more to others? How can your turn your marketing into the ultimate benefit for your customer, or potential customers? How can you make your advertising valuable? I'd love to discuss this with you here.
Here are the two "Typeform presents" interviews mentioned in the video:
Part One: Rand Fishkin – Paul sits with Rand Fishkin, founder of Moz and SparkToro, to discuss everything from imposter syndrome, to dropping out of college, and some golden nuggets on SEO success.
Part Two: Adam Lisagor - Paul travels to Los Angeles (pre-Covid) to meet with Adam Lisagor, founder of Sandwich. They discuss vulnerability, film sets, and the unmatched power of being yourself.