Hey Community!
This week it’s Customer Appreciation Week at Typeform and we’re going to be spotlighting a few customers we’ve spotted recently doing cool things with Typeform! 🎉
We’re kicking things off with Katto, a smart, sharp, brand of kitchen essentials 🔪
Katto was founded in 2018, by Josh and Thomas, who turned a love of all things cooking into a sustainable and affordable brand of sleek kitchenware.

Meet their Typeform quiz
Now, if you are at all into cooking, you’ll know having a good knife is an essential part of your kitchen inventory. But how do you know which knife is right for you? Katto has you covered - they’ve created an awesome interactive quiz to help their customers select the knife that they most need.

They use multiple choice to ask a series of quick questions to understand the buyer's preferences, and at the end collect an email address to follow up with a bespoke recommendation using Typeform's Klaviyo integration. A great way to source cookieless data, get prospects on your mailing list, and hopefully secure a sale!
We are big fans of the design of this quiz, and we love that they’re using Typeform to creatively capture leads on their website. Huge shout out to the Katto team for setting this up - we appreciate you! 💛
Let us know in the comments if you’d consider creating a product matching quiz like this. Is this the kind of thing that would convince you to purchase? 👀