Hey everyone
I’ve been experimenting with Typeform booking flows for a home cleaning service brand, focusing on improving conversion rates and overall user experience.
Our current flow captures:
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Service type
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Number of rooms
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Contact information
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Preferred time slot
It performs well, but I’ve noticed some drop-offs halfway through the form which means something in the flow, sequence, or UX might be creating friction.
We’re now testing a few ideas like:
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Multi‑step, conversational question flow
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Progress bar for motivation
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Visual options instead of long text answers
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Logic jumps for personalized user paths
I’d love to hear from anyone who has tested Typeform or similar booking forms for service-based businesses (cleaning, plumbing, pest control, etc.).
In your experience:
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Which UX changes actually improved completion rates?
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Did adding visuals or progress indicators make a measurable impact?
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Any proven structure or question order that works best?
According to an empirical study (Google Research Paper) and established guidelines from the Nielsen Norman Group, simplifying web forms and adding micro‑commitments significantly increases completion rates.
Open to insights, data, or even small tweaks you’ve seen work in real-world tests. Let’s share what actually drives completions, not just clicks.
Signature
Shah Faisal
Conversion & Automation Specialist | 25+ Years in SEO & Funnel Optimization
