Customer Spotlight: WWF Cities

Hey Community!

Recently I had the pleasure of catching up with Yoshi Funaki, Global Communications Manager at WWF Cities. For over 10 years, WWF Cities has been running a feedback project, called We Love Cities. They work with over 70 different cities around the world to gather local citizen feedback on climate action. 

Without dealing with the climate change crisis, we can't help save nature and create a world where both nature and humans thrive. - Yoshi

Over the years, the project has grown and the team has had to update the way they collect, manage, and distribute the feedback - and this is where Typeform comes into play! 

I asked Yoshi about WWF Cities experience with Typeform. You can read the full story on the Typeform blog here, and in the meantime, here are some of the highlights:

What made you decide to use Typeform?

We needed to do a really big revamp of our website and the way we were collecting feedback from citizens. We came to the conclusion we needed to use a pre-existing platform/program that had been designed to be user friendly… and Typeform was one of the top choices for us. 

How do you distribute the survey?

The goal [of the campaign] is to get the cities themselves to present to their citizens what they're doing in terms of climate action, and ask for their feedback about priorities in terms of climate action in that city or any ideas that they would like to share.

We translate the forms, and they're embedded in different profiles on the website - one profile for each city. 

The form is embedded at the top, with the prompts to tell us your ideas or share your love, and then citizens can immediately press the button and start entering their answers on the form.

How did you set up your typeform?

We try to keep the survey questions really short because, as you know, the longer the survey is, the less likely you are to get responses.

We also use logic. So they can choose to either answer, what do you love about your city and what it's doing, or what do you think your city can improve on? And we find it really interesting, because it's a fifty-fifty split between the two types of answers.

And then we have a series of questions around contact information, disclaimers, and at the end we ask for their age. That’s an optional question, but it gives us a sense of who are the people that are interested and how does it change according to regions.

What do you do with the results you collect?

We do an analysis of all the data we get in, looking at age groups and somatic areas so that cities can get a sense of any consistencies or anomalies.

For the city specifically, we do a qualitative analysis of the feedback they get. And then we give them an analysis of what topics came up most often and where they're getting fifty-fifty split between approval and the suggestions for improvement.

We're trying to give them information that will be useful both internally and externally, so that, for example, they can talk to the transport department, and say transport keeps coming up in relation to climate action - is there a way we can partner on this? Or that they can start a discussion with their citizens based on what topics are most popular. 

So the summary reports that you can create through Typeform are really useful for data analysis.

Let us know in the comments if you have any questions or are considering using Typeform for feedback and research - we’d love to hear from you!