GA4 datalayer

Hello ​@Liz , 

We have the same need. I think it’s important to add to your roadmap.
Without it we won’t be able create any audiences or personalized offers based on users answers.

My clients are turning to other paying solutions than TypeForm because of this point only and it’s easily fixable. It’s a low hanging fruit.

I understand that not every answer should be in the dataLayer (some could contain PII) but at least you could post the multiple choices, it’s unlikely to be used for nefarious purposes.

Thank you,

Hi ​@Seb F This is really helpful context. Thank you! I’ll add your vote for this. 

Has there been any update to this? Would be great to understand if made the roadmap and when it might become live

Hey ​@dtangen thanks for getting in touch. The native GA4 integration still does not capture or send the answer value. I’ll raise the issue again with our Product team and add your vote for it. Will ping here with any updates to the suggestion once we have it. 

For now, for fully automated answer-level attribution into GA4, a custom integration via Typeform's API or middleware (e.g., Zapier/Make exporting responses and syncing to a BigQuery warehouse or similar—then visualized in Looker Data Studio or elsewhere) would be required.

Thanks!

James