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Answered

Pixel Custom Conversion (Also Meta and TikTok)

  • 27 May 2024
  • 2 replies
  • 102 views

Hello, I would like to make an inquiry about a problem that we have. 

Here’s an overview of our current situation:

We funnel our audience from ads on Meta and Tiktok to a typeform where they answer a few multiple-choice questions to help us qualify them. The leads then go into our Hubspot CRM where they are segmented into two groups:

Qualified leads, the people who chose the right answers. And general, the people who are not eligible to receive our services. 

Here’s the problem, TikTok and Meta ads manager are not reporting the correct amount of leads, we get hundreds and thousands while our ads manager shows us that we get a few tens of leads. 

We would like to see if there’s a way for us to communicate our real number of leads, especially the number of our qualified leads to Facebook and Tiktok so that they get a good idea of who actually becomes a lead. 

Some sort of tracking software, a conversion API, or an excel template that is easy to export so that we can send it back to those platforms, any solution you could help us with. With the stipulation that our budget is fairly limited. 

We looked for options like Triple Whale for reference, but they are not compatible with Typeform. Plus we have our CRM here so it might be easier and cheaper to get our solution from you guys.

2 replies

Userlevel 7
Badge +5

Hi @Georgex2G 

Are you using Facebook pixel and tiktok pixel to track those conversions?
We native integrate with Facebook pixel, as you can find here 

For tiktok you can use our google tag manager integration

An alternative is to redirect at the end of your form to a specific page and track conversions there.

Userlevel 7
Badge +5

Hi @Georgex2G Happy Tuesday! Did the suggestions above work? Let us know if you still need help!

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