🧠 How to build a trivia night with Typeform

Trivia nights are always a hoot, but we wanted to put a Typeform spin on the concept. So we ran our first ever in-person trivia night for Typeform's Barcelona community, using the new Knowledge Quiz mode, plus a few well-placed integrations, and some meticulous real-world event planning.

The result? A night of laughs, learning, and lots of head-scratching.

Since soooo much went into setting this all up I wanted to document/templatize everything for next time. So I thought I'd break down how we built it all—from Typeforms and automations to cheat sheets and venue logistics—so you can also remix it or just play along online.
 

First, here's a video (courtesy of Typeform’s Senior Product Manager ​@PolBorrellas and our video Production Lead ​@suzieq) to give you a feel for how it went:

The Typeform pub quiz playbook

I'll walk through all the elements of how we built our Trivia quiz experience, dividing them into separate clips for the registration process, quiz and scoring, and event feedback.
 

Check out the videos below (you may wanna put some on 1.5x speed as I do waffle on a bit at times 😛) or just skip down below these for an overall breakdown of the solution 👇

Part one: Registration

In this section I explain how we brought people into the quiz using a typeform registration form, coupled with some integrations for auto-generating and sending digital tickets.

Part two: Quiz and scoring

Here's how we built out the quiz questions using the Knowledge Quiz mode in Typeform, and how we automatically totalled up the scoring on the night with a Google Sheets integration:

Part three: Event feedback

And here's a short little bit on how we captured post-event feedback (including the neat new Clarify with AI feature):

The breakdown

If you don't want to watch through all the video guides, or if you just want a summary, I've listed out all of the elements here:
 

1. Typeforms we created:

1. Registration form
   • Collected contact details, crowd-sourced questions and playlist requests
   • Triggered digital ticket generation via automation
   • Triggered shared Spotify playlist (can be done via a Zapier automation)
      
2. Quiz question/answer forms (1 per round)
   • 5 themed rounds, each with dedicated typeforms, starting with this one
   • Connected together using Redirects and UTM parameters,
      
3. Feedback form
   • Optional but helpful to collect learnings, especially if you run this again

2. Automations:

Virtual ticket:

🔄 Zap: QR code generator for ticket

• 🧩 Trigger: New Google Sheet row (triggered on Typeform response to registration form) 
• 🔗 Action: Generate ticket QR code image link containing contact details text via ME-QR, used for guest check-in

🔄 Document Studio: Digital ticket generator & emailer

• 🧩 Trigger: Ticket QR code image link added to Google Sheet
• 🔗 Action: Generate digital ticket and send via email.

Name badge:

🔄 Zap: QR code generator for name badge 

• 🧩 Trigger: New Google Sheet row (triggered on Typeform response to registration form) 
• 🔗 Action:  Generate badge QR code image link containing LinkedIn URL via ME-QR  

🔄 Document Studio: Badge generator

• 🧩 Trigger: Badge QR code image link added to Google Sheet
• 🔗 Action: Generate name badge containing person's name, specialist subject and a QR code linking to their LinkedIn profile. Saved to Google Drive from where it can be printed onto sticker paper, cut out and handed to guests as they arrive.

Scoreboard:

• 🧩 Trigger: Quiz questions submitted for a round
• 🔗 Action: Send results to a Google Sheet, calculate running total and display it in a bar chart.

3. Event logistics:
 

Venue:

• Made a deal with a local restaurant to use their space (it was awesome)
• WiFi was critical for live submissions and score access
• Seating arranged in tables with one team (4 people) per table

Signage:

• Designed in Figma by Typeform's design team (though can be done in Canva)
• Created via a local roll-up sign supplier

Tech:

• 1 main laptop for slides and score tallying
• Used two screens to display the quiz questions/scoreboard in real time
• 2x microphones rigged up to speaker system

Hosts and helpers:

• Two quizmasters to lead the night (you might only need one!)
• Two helpers to check-in guests
• One videographer to capture the action

Partnered with The Tech Nation who paid for drinks tokens for guests, and supplied some prizes

4. Round Structure:

• Round 1: Food
• Round 2: TV & film 
• Round 3: AI (questions supplied by the Tech Nation)
• Round 4: Music (played music clips via Spotify and ask questions related to that song)
• Round 5: General Knowledge (using the questions participants had submitted through the registration form, including video questions)

Try the quiz yourself (async version)
 

We turned the quiz into an async version of the typeform so you can play at home.

🎉 Take the Typeform trivia challenge here 🎉

Includes:

• All 5 rounds
• See your scores at the end

See how you fared compared to others by checking out the scoreboard

Wrap-Up: why we loved it

Our Trivia Night wasn’t just fun—it was a great reminder that Typeform can power experiences just as easily as it powers surveys. And it gave our community something to laugh and bond over. 
 

Try it out, remix it, and tag us with what you create. We’d love to feature more community-powered events just like this one. In fact, if you're interested in organizing a Typeform Community pub quiz in your area feel free to DM me – we would be happy to fund your food/drinks :D
 

Big thanks to my co-quizmaster ​@Grace  and the Typeform team who helped put the evening together –  ​@picsoung ​@amy.carlson ​@suzieq  ​@PolBorrellas  and Pietro.