✨ New guide: How to turn customer curiosity into action (with Klaviyo)

This guide is super helpful — especially the focus on zero-party data. With privacy changes reshaping marketing, leaning into customer-driven insights feels more important than ever. I love the idea of syncing quiz responses directly into Klaviyo to build real-time behavior-based flows. That level of personalization really can turn curiosity into purchase momentum.

I’ve been experimenting this season with short micro-quizzes and “preference snapshots” during key touchpoints (like post-purchase thank-you screens and seasonal landing pages). One simple strategy that worked surprisingly well was offering customers a choice between “discovering new arrivals,” “finding perfect gifting options,” or “getting personalized deals.” Based on their tap, they get routed into segmented Klaviyo journeys — fast, low-friction, and yet very effective.

I’m curious to hear how others are balancing quiz depth vs. speed. Are you finding more success with 3-question micro-quizzes, or longer guided discovery formats?

Thanks for sharing this resource — great timing as brands gear up for holiday campaigns 👏

Hey ​@rohankh really pleased you found this guide helpful, thank you for sharing how you’ve been experimenting with micro-quizzes, sounds like it’s been yielding some great results for you! 😊