New product

Formless is here! Let's turn data collection into dynamic conversations ✨

  • 3 October 2023
  • 3 replies
Formless is here! Let's turn data collection into dynamic conversations ✨
Userlevel 3

Hey Community 👋 I'm Cate from Typeform Labs - the part of Typeform dedicated to research and innovation. 


Back in February, the Typeform Labs team decided to embark on a new journey. With the release of new AI technologies, we saw a significant opportunity in offering a more conversational experience.


In that moment, Formless was born.


We've already been testing the product with a pool of users and today we're ready to open the product up to all of you! Everyone can now sign up to Formless and try the power of AI technology embedded in a great UX (it's still a Typeform product 😉). 




Like the look of it? You can sign up to the public beta here! Still curious as to what it is? Here’s some more info:


What is Formless for?


You can use Formless to:

  • Collect feedback from your audience
  • Capture and qualify leads
  • Have engaging conversations with your audience
  • Recruit new people for your team
  • Act as your support and sales agent!

Inspiration 💡


Check out how is using Formless for their lead generation funnel, by embedding it in their webpage:



StatStak’s Co-Founder & CEO, Elijah Herrick, told us:


Formless has allowed us to completely reimagine how we handle inbound leads. Rather than relying on static fields from a traditional form, we can now see exactly what each lead is looking for and identify any potential blockers. With Formless, we can make our leads feel understood, and we are able to provide tailored solutions to their problems from the jump.


Do you have a nice example on how to use Formless in your business? Share in the comments –and apply here to become our next “Formless hero” 🦸


What makes Formless unique?


Forget about any language barrier: Formless speaks your language and the language of your audience. You relax, and Formless adapts it for you—fantastico!



Formless not only collects answers from your audience but is also able to answer their questions. You train the AI, and Formless will easily respond to your customers' issues or doubts. You save time, and your customers are happier. Formless is engaging and personal, thanks to the great user experience, the vast choice of tones of voice, and its natural way of talking. 


Have you tried Formless already? What’s your favorite feature so far? We’d love to hear from you! Let us know in the comments 🤓


How can Formless help you?


By ensuring a seamless and enjoyable experience for your users. Formless helps you by saving your time—it builds the content for you, translates it, and, moreover, it answers your users' questions. You'll have access to insightful data—Formless is able to collect unstructured data and translate it into actionable insights.

Give Formless a try and let us know what you think – I'm happy to answer any questions you might have.



3 replies

Userlevel 7
Badge +5

So excited by formless and seeing what amazing experiences it unlocks 👀


Thanks so much for taking the time to share all this info so clearly @cate.anti :D

Userlevel 7
Badge +5

Great news that the public beta is now open! Thanks so much for stopping by and sharing with us @cate.anti 🎉


When will the AI language model “enhanced” be avail to share publicly?