![[VideoAsk Voyagers 🛸] Meet the founder using VideoAsk to improve customer engagement](https://uploads-eu-west-1.insided.com/typeform-en/attachment/d11e5849-53a3-4228-9e4c-b1bdb8e7bac6_thumb.png)
Hey everyone! We’re back with another episode of VideoAsk Voyagers 🛸
We recently had an inspiring chat with Ankita Mehta, founder of Yum Tum, a community led initiative creating immersive virtual team building experiences.
We learned how a Typeform COVID-19 discount was able to quickly help launch this project which has grown from local online cooking classes to a variety of international team building experiences.
“These are both really powerful tools, the amount you can do with them, not just in streamlining your process but also in terms of providing an awesome experience to your customers, is insane” - Ankita Mehta
During the conversation we talked about:
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Launching in a day using just Facebook Groups, Typeform and Stripe.
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Discovering VideoAsk and its ability to provide quality interactions at scale.
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The importance of understanding the customer and creating an engaging user journey.
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How Anki’s love of personal interactions helped build the Yum Tum community.
Anki’s tips and learnings:
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When sharing your videoasks, don’t forget to track how customers are interacting with you via clickthrough rates in emails and results and metrics in your VideoAsk account. How a customer interacts with your videoask can help you decide what changes to make.
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Run A/B tests on videos to determine which get the best responses and when to add them in during the customer journey.
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Early user research to understand any customer pain points can be really helpful. Often we only focus on the questions we (the founder/business) need answering, but that’s not necessarily how the customer is seeing the experience. Try to find out what questions the customer has, this will help to create a more natural flow to the experience.
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If you’re feeling camera shy, don’t worry! Practice makes perfect as they say! Creating videos to send to friends and customers for feedback can really help define the tone you want to set - ask them how friendly and trustworthy you sound.
📹 If you’d like to see how Anki created the superhero experience videoask featured in this episode, check out the tutorial here:
🚀 Thanks so much to Anki for taking the time to talk to us and share the Yum Tum journey so far!
🌟 YumTum is a community initiative that aims to improve team engagement in distributed teams by providing personalized team-bonding experiences.
If you are interested in booking an experience (especially as we’re approaching holiday season) you can get in touch with Anki and the Yum Tum team here. 🌟
Feeling inspired? 💡 Check out these resources from the VideoAsk Help Center:
Collect video feedback and testimonials
Conduct A/B tests with VideoAsk to maximize conversion
Or why not watch another episode from the VideoAsk Voyagers series 🛸
🛸 VideoAsk Voyagers will be jetting off again soon, crossing the galaxy to bring you more epic tales from VideoAsk creators. Got a fascinating story you’d like to share? Tell us about it here and you never know, we may be cruising by to share your adventures with the rest of the world!
Really interesting to see the products being used in such creative ways!!