Answered

Knowing the page where you enter the forms and channel in GA4

  • 8 June 2023
  • 4 replies
  • 137 views
F

Hello, 

We are doing data capture and Leads through Typeform but we want to start measuring better and for that we would like to be able to measure these 3 things in GA4. (We don't use embedded forms, we use links to the Typeform share URL):

1 The page from which they enter a typeform.
2 Knowing the channel and source/medium of the user.
3 Convert the Submit of the typeforms into conversion events differentiated for each typeform.

Right now we do not know how to measure these objectives and everything is marked as direct traffic and it is impossible to know the page through which the user entered the typeform.

Regards

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Best answer by HC Marketing 9 June 2023, 21:01

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4 replies

Liz
Rank
Userlevel 7
Badge +5

Hi @fandit Happy Little Friday! Do you have the utm hidden fields enabled on your form? If not, you’ll first want to enable this to pass in the source. 

As for the second point, you might want to reach out to Google to learn more about how to mark submissions as conversions since that is done outside of Typeform. @HC Marketing might also have some examples of this, if they’ve set that up. 😀

Life is a series of awkward moments separated by snacks.
H
Userlevel 2
Badge +2

Hello, 

We are doing data capture and Leads through Typeform but we want to start measuring better and for that we would like to be able to measure these 3 things in GA4. (We don't use embedded forms, we use links to the Typeform share URL):

1 The page from which they enter a typeform.
2 Knowing the channel and source/medium of the user.
3 Convert the Submit of the typeforms into conversion events differentiated for each typeform.

Right now we do not know how to measure these objectives and everything is marked as direct traffic and it is impossible to know the page through which the user entered the typeform.

Regards

before answering your questions, I need more info like:

  • Where do you put the Typeform share link? email? your website?
  • Regarding point 3, do you want to create a separate conversion event for each Typeform? like Form 1-Submitted and Form 2-Submitted?
F

Hello,

Thank you for your reply.

I am passing you all the information.


The typeforms are on the web and when a user clicks on a CTA accesses the typeform on your domain, it is not embedded.

This is an example of a page of our website where the typeforms (yellow CTAs) are: https://fandit.es/soluciones/solicitar 

And these are the 3 typeforms that we want to measure the page from which they access, the channel, the source/medium in GA4

  1. Request demo: https://info376027.typeform.com/to/ri9mQYqM 
  2. Find manager: https://info376027.typeform.com/encuentragestor 
  3. Aids recommendation: https://info376027.typeform.com/simulacion 


We want to measure the submit of each of them in GA4 when it is done to measure the whole customer journey, where they enter (page and channel (organic, Ads, referral, direct,...).


How can we do this, right now we are totally blind. If it is necessary to make a call from our side no problem. We are paying for the business plan

Regards!

H
Userlevel 2
Badge +2

Hello,

Thank you for your reply.

I am passing you all the information.


The typeforms are on the web and when a user clicks on a CTA accesses the typeform on your domain, it is not embedded.

This is an example of a page of our website where the typeforms (yellow CTAs) are: https://fandit.es/soluciones/solicitar 

And these are the 3 typeforms that we want to measure the page from which they access, the channel, the source/medium in GA4

  1. Request demo: https://info376027.typeform.com/to/ri9mQYqM 
  2. Find manager: https://info376027.typeform.com/encuentragestor 
  3. Aids recommendation: https://info376027.typeform.com/simulacion 


We want to measure the submit of each of them in GA4 when it is done to measure the whole customer journey, where they enter (page and channel (organic, Ads, referral, direct,...).


How can we do this, right now we are totally blind. If it is necessary to make a call from our side no problem. We are paying for the business plan

Regards!

ok, it seems that the method we applied is not working when you don’t embed the typeform in your pages but use the share link. 

I tried different methods for tracking typeforms with GA4 and each one had some types of limitations. The only method that worked for us was using a postmessage sender. You can find the details in this youtube video

in a nut shell, you need a separate GTM container to send a message to your main GTM container. Then the listener will receive it and fires a tag that sends the event to GA4. you can send a parameter with this event to GA4 that holds the typeform ID (e.g. the link) and then in GTM you create a look up table to convert the typeform ID to the type form title. 

Now in GA4 report, you can separate each Typeform submission for each form and all have the information like session medium/ source and referrer page. If you have the option to embed the Typeforms, I recommend to do so, otherwise this method won’t work for you, at least I’m not aware of that. 

 

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