Sometimes you want to know all the insider’s secrets to creating a great brand. Sometimes there’s no secret, just a willingness to do the fundamentals. And when it comes to becoming a brand that matters to people, you just need to listen — to people.
I’m not going to downplay “listening”. It’s not as easy as it sounds. You might hear the words, but do you hear the person behind the words?
Tara-Nicholle hears the people. Formerly of MyFitnessPal, she helped grow the company from 25 million users to over 100 million, and eventually getting bought out by Under Armour. I hope you enjoy: