At a higher level, the show is about brand. There are many components that make up a meaningful brand, but few understand this at the level of David Aaker. David’s written 17 books on brand, and an 18th is on its way. It’s rare to sit with someone with such a depth of knowledge and understanding on a topic area, and all the intricacies of becoming meaningful deliberately (yes, you as a solo or as an employee can do this).
The Professor seamlessly weaves the core pillars of a meaningful brand (functional, personal, and collective benefits) into this conversation because he gets what a meaningful brand is at its core.
It was an honor to meet the humble Professor, and it’s my honor to share the episode with you: