We’re getting real about influencer marketing—join in! 🎤 | Community
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UPDATE! The survey is now closed, thanks to everyone that participated! We’re currently compiling the results, so watch this space 👀

 

Hey all,

We’re trying something new at Typeform—and we want your take!

We’re asking real questions to get real answers in our new GetReal series—starting with a topic you probably have feelings about: influencer marketing.

Even if it’s not part of your day job, chances are you’ve had a reaction to a sponsored post, a product rec, or an “I’m obsessed with this” moment. That counts!

This isn’t your typical survey—it’s an open invite to say the quiet parts out loud. To share what you really think—through answers or a quick video.

We’ll turn what you share into something powerful: a data-driven look at what people are actually thinking about influencer marketing.

 

👉 Take the survey. (It takes less than 10 minutes!) Help us bring real voices to life!

Influencer marketing is such a wild space—it can be super effective or fall completely flat. As someone involved in the aesthetics and wellness space with our Houston MedSpa, I’ve seen firsthand how powerful it can be when someone genuinely believes in what they’re promoting.

That said, the whole “I’m obsessed with this” trend? It’s starting to lose its punch. People can tell when it’s forced. Authenticity matters more than ever—if an influencer is actually a client and shares real results, that builds trust.

We’ve found that real voices and honest experiences connect way more than overly polished content. So yeah, influencer marketing isn’t dead—but it definitely needs to evolve to feel real again.

​@houstonmedspa I wholeheartedly agree with your take on this! Opinions like yours are what this campaign is all about. Personally, I feel like I can tell when an influencer is forcing something too. It’s majorly puts me off. 

We’d love for you to share your opinions in the survey if you get a moment! 

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