We’re getting real about influencer marketing—join in! 🎤

Influencer marketing is such a wild space—it can be super effective or fall completely flat. As someone involved in the aesthetics and wellness space with our Houston MedSpa, I’ve seen firsthand how powerful it can be when someone genuinely believes in what they’re promoting.

That said, the whole “I’m obsessed with this” trend? It’s starting to lose its punch. People can tell when it’s forced. Authenticity matters more than ever—if an influencer is actually a client and shares real results, that builds trust.

We’ve found that real voices and honest experiences connect way more than overly polished content. So yeah, influencer marketing isn’t dead—but it definitely needs to evolve to feel real again.

​@houstonmedspa I wholeheartedly agree with your take on this! Opinions like yours are what this campaign is all about. Personally, I feel like I can tell when an influencer is forcing something too. It’s majorly puts me off. 

We’d love for you to share your opinions in the survey if you get a moment!