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Help to track leads


How can I track people who fill my Typeform? I have several sources of leads in my CRM and Typeform is one of the sources. How can I track a lead to know that they came through my CRM by filling Typeform? do we have something like a tag? I tried a hidden field, but seems the hidden fields work the opposite of what I’m trying to achieve. Any help will be appreciated

2 replies

Liz
Community Team
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  • Tech Community Advocate
  • 14840 replies
  • February 28, 2024

Hi @mkariuki Happy Wednesday! To help me understand how your leads are accessing your Typeform, do you have the typeform on your website? If so, you could pre-fill the hidden field when embedding the form onto your website, which would then pass that information into your CRM. 

Also, what CRM are you using? 


  • Navigating the Land
  • 5 replies
  • March 12, 2025

Tools like Attributer.io might be able to help here.

They write the lead source data (like the fact a lead came from Organic Search, Paid Search, etc) into hidden fields on the form and it is captured with the form submission.

You can then see this data in the Responses table in Typeform, include it in your email notifications, send it to your CRM, etc.

There's a video that outlines how it works here: https://www.youtube.com/watch?v=wtpjM0egIrw