How would you build a client design-brief form for an interior design studio?

2 days ago
October 24, 2026
1 reply
75 views

Sarvainteriors
Explorer

Hi everyone! 👋

I work with an interior design studio in Delhi that handles homes, offices and farmhouses. Most of our new enquiries still arrive as a vague "I need a designer" message, followed by a long back-and-forth to find out the basics.

We want to replace that with a Typeform design brief that feels like a friendly conversation, not a form. I'd love your ideas on how to structure it.

Here's what we're considering collecting:

Property type (apartment, villa, farmhouse, office or shop)
Size, location and project stage (new build, renovation, handover soon)
Budget range
Style preferences, ideally with picture choice questions (e.g. minimal vs. classic)
Timeline and who is involved in decisions
Contact details and the best time for a call

My questions for you:

Picture Choice: Has anyone used image-based questions for style or mood preferences? How many options per question works best?
File Upload: Clients often have floor plans, site photos or Pinterest boards. Any tips for making uploads easy on mobile?
Logic jumps: Would you branch the form by property type, so a farmhouse owner sees different questions from an office owner?
Budget question: How do you ask about budget without making people drop off?
Length: How many questions is too many for a high-value enquiry like this?
Follow-up: What integrations do you use for instant replies (email, Google Sheets, CRM, WhatsApp)?

If you've built something similar for architects, photographers, event planners, renovation or real estate, please share a screenshot or your approach. I'll post what works for us once it's live. Thanks! 🙏

carmentf
Community Team
7 hours ago
October 26, 2026

Hi there,

I’d make the brief feel like a conversation about how someone wants the space to work, then use their answers to guide the design discussion.

A few approaches that could work well:

For style, try one picture choice question at a time with around 4–6 distinct options. Keep the images consistent, and include an “I’m not sure yet” option so people don’t feel they need to arrive with a fully formed vision.
Keep uploads optional and explain what would be useful, such as a floor plan, a few site photos, or a reference image. You can add a quick note in the description that phone photos are fine can make it feel less like homework.
Branch after property type, but keep the essentials shared: location, project stage, budget, timeline, and who’s involved in the decision. That way people only see the questions relevant to their project.
For budget, explain why you’re asking. You can use a phrase like “So we can suggest ideas that fit, what range are you considering?”, and offer broad ranges plus “still exploring” or “prefer to discuss.”
I’d aim for roughly 8–12 slides, with branching keeping the path focused. Finish with the best time to call and a clear note about what happens next.

For follow-up, an instant confirmation email plus sending the enquiry to a sheet or CRM is a simple starting point. If you follow up on WhatsApp, make it an explicit opt-in. A short pilot with a few recent enquiries could show where people hesitate before you publish it widely.

Hope these suggestions help!

🌸

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