Hi, I’m planning out rewards for our upcoming surveys and want to find something that’s future proofed. A happy medium that we’ll discover through testing our mailing list and on-site users.
The format i’ve used in the past is a competition based reward. A chance to win £100 seems to motivate participation but i haven’t tested this on a huge variety of user bases. If possible, i’d like to entirely avoid paying every participant as it’d become too expensive and complex with always on surveying.
So I was hoping i could get advice from all of you on what you’ve found works and doesn’t work in terms of both reward types, amounts/reward values and reward models. Any and all help is very much appreciated!
What rewards don't work?
+5Hi again,
I just received an email from a company that asked me to leave a video review in exchange for $10 and to be totally honest, that didn’t entice me (but I’m also pretty lazy with that stuff). It might have been because a video seemed like a lot more work than a regular review and the product wasn’t life-changing enough for me to want to put myself on camera.
+6- Certified Partner & Champion
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it all depends on the ‘value’ of the survey responses … if you want my email address, you need to give me some sort of lead magnet that will make me cough that precious asset.. it needs to solve a problem that i might have… (ie.. in exchange for your email and the opportunity to send you more tips and tricks once a month in a newsletter, I will give you a typeform template that shows how to calculate the highest score among 3/5 categories)
if you want my opinion on a variety of questions and you are going to segment me into a variety of lists for the purpose of sending me emails to sell me some product, you better be giving me more than just a lead magnet. ie my name, email, city, phone number and gender and my dietary preferences, then you better give me a free voucher for nachos and beer at a local bar.
the more data you want from an individual the greater the reward.
des
If your third coffee of the day is not helping you with your Typeform, maybe we can help you find your answers...
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