enhanced conversions in the google tag typeforms

Hey ​@Diana89 

Right now, Typeform doesn’t have a native, out‑of‑the‑box integration specifically for Google Ads Enhanced Conversions. Our Google Tag Manager / Google Analytics integrations can send standard events (like views and submissions), but they don’t expose individual answers (like email, name, or phone) directly to the Google tag for Enhanced Conversions.
 

If you “just” need conversion tracking (not Enhanced Conversions yet), you can connect your form to Google Tag Manager using our built‑in integration (details here: https://help.typeform.com/hc/en-us/articles/360029583611-Add-Google-Tag-Manager-to-a-form). Then in GTM, use the TypeformSubmit event as the trigger for your Google Ads conversion tag. This will fire a conversion whenever someone successfully submits your Typeform. This gives you normal conversion tracking in Google Ads, but without the extra hashed user data that Enhanced Conversions use.

If you’re able to share a bit about your current stack (e.g. which CRM or backend you use), folks here in the Community might be able to suggest more concrete implementation examples — but at the moment there isn’t a one‑click, fully native Enhanced Conversions setup in Typeform.

Cheers!

Thanks, James. I need the Enhanced Conversions as is affecting my Google Ads. It is a shame this is not part of the features. I just need to find another solution that is not Typeform. Thanks a lot. 

Cheers Diana, yes, it’s a shame you need to look for another solution beyond what’s available natively within Typeform :( I’ve passed this on to our Product team for them to consider adding Google Ads integration to Typeform in future and we’ll let you know if there are any developments in that regard. Thanks again for reaching out!