One of our clients had a quote-request form on their site, name, address, phone, email, service type, budget, timeline, message, and a few more fields. Standard "capture everything upfront" thinking. Conversion was rough, something like 8% of visitors who started it actually finished.
We rebuilt it as a short Typeform: what service do you need, roughly where are you located, how urgent is it, and how should we reach you. Four questions, one at a time, progress bar visible. Completion rate roughly doubled, and the leads that came through were actually more qualified, since the shorter form didn't scare off serious buyers the way the long one did.
The one thing that took some trial and error was the logic jumps, routing "urgent" answers to a different thank-you message than "just researching," so the follow-up feels tailored instead of generic.
Curious if others have found a sweet spot for field count on lead forms, or if it's more about question order than raw length. We're a small marketing team (Semark Global) and this has become our default template for client intake now.
