Hello,
We have a problem with the conversion tracking of our Typeform forms.
Indeed, we have integrated the forms via an iframe directly on a landing page: https://www.irrijardin.fr/devis/piscine-exterieure
If we put utm's on the form via the utm tracking function, they will be associated to the form but not to the page which is a problem for the Adwords conversion tracking.
Can you help us with this?
Have a nice day.
Best regards.
+5Hi
+5Hey
Sending UTM parameters to your Thank You page won’t help with Google Ads conversion tracking (you can literally set your UTMs to anything, which means Google can't rely on them to do conversion tracking).
The main issue for your Adwords conversion tracking is the fact the Typeform loads in an iframe . Any conversion tag sitting on the landing page can't see inside the iframe, so it never knows when the form was actually submitted.
Typeform sends this thing called a postMessage when a form is submitted, but you need something listening for that on the parent page to catch it and turn it into an actual conversion trigger.
You can build that listener yourself with JavaScript in Google Tag Manager, it's just fiddly to get right and kind of requires you to know custom code.
Alternatively, tools like Converly.io (I'm the founder) handle this detection for you. It will detect Typeform submissions, extract the leads name, email, phone, etc., grab the GCLID, IP address, et., and send it all over to Google Ads as a conversion. This allows you to use Enhanced Conversions in Google Ads, which will get you a much better result than just tracking a thank you page.
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