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UTM Source passed to CRM

We are embedding Typeform on our website and using Microsoft Automate to capture and transfer the submissions to our D365 CRM. What is the best way to capture the UTM source (e.g., Google Ads or organic referral search) and send it to our CRM for tracking our digital marketing efforts?

3 replies

Liz
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Userlevel 7
Badge +5

Hi @MVJessica Thanks for stopping by the community! If you’re using Google Ads, they should be able to pass that information into hidden fields. To set up the UTM variables for this, you can follow the steps here. I would definitely test this to be sure it’s working, too!

Life is a series of awkward moments separated by snacks.
M

@Liz Thank you for your help on this matter! 

Liz
Rank
Userlevel 7
Badge +5

Not a problem, @MVJessica ! Let me know how this goes for you. 

Life is a series of awkward moments separated by snacks.

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