Skip to main content
Question

UTM Tracking Embed from Klaviyo Email Campaign

  • May 4, 2026
  • 1 reply
  • 8 views

hi, Please help me understand and setup UTM tracking for the email field. 

 

Do I need to have an email field in the Typeform question, or can I use the UTM info from Klaviyo? 

 

How can I setup the UTM tracking fields with the Klaviyo integration? 

1 reply

Grace
Community Team
Forum|alt.badge.img+5
  • Community Advocate
  • May 5, 2026

Hi ​@JoeNeedsToKnow (love the handle 😄)

You will need a Typeform Email Question, which you can map to Klaviyo’s email field during the integration set up. This Help Center article can help you with syncing form responses to Klaviyo, and we have this one that explains how to launch forms from a Klaviyo email.

To set up the UTM tracking with Klaviyo:

  • In Typeform add URL parameters (utm_source, utm_campaign etc.)
  • In Klaviyo build the Typeform link with UTMs, for example: 
    https://yourform.typeform.com/to/ABC123?utm_source=klaviyo&utm_medium=email&utm_campaign={{ campaign.name }}
    You can also include email={{ email }} here if you want to prefill the Email question.
  • Map the Typeform email question to Klaviyo email during the integration connection
  • Map URL parameters (utm_source) to Klaviyo custom properties 

Hopefully that works! If you get stuck, I would recommend reaching out to our Technical support team via this link for more help!