Facebook Ads Optimized For Clicks vs LPV

  • 4 May 2021
  • 1 reply
  • 63 views
M
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Hey everyone - while we wait for the Facebook Domain Verification to work. 

For Facebook ads what have you seen works best for conversions - optimizing for links clicks or LPV (landing page views).

 

1 reply

Liz
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Hi @michael_scott It’s been a while since I’ve used Facebook Ads for my own use so take this with a grain of salt, but I always found that optimizing for link clicks work best for me. With page views, I found that it wasn’t actionable enough for people and cost me much more than giving people a specific action. Hopefully that helps a bit!

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