Videoask on lead ads

Hey @Kenneth Rix , thanks for your question and thanks to you @Grace for tagging me.

Kenneth, definitely check out those resources that Grace left above: VERY useful.

As for any add’l tips I might have, it sounds like what you’re really looking for are qualified leads and if so, I’m in the exact same boat.

You don’t want a list full of tire-kickers and freeloaders. Your leads should be qualified and of quality and so, we have to work backward from there and position ourselves as authorities within our niches.

My strategy is lead qualification moreso than lead gen. To get qualified leads from website visits from cold audiences, you have to earn a degree of trust and credibility quickly before they bounce. If a visitor can see your face, hear your voice, and get a feel for your personality, values, and the value you can deliver through a short, inviting video logic - the type of person that typically responds to all of this is likely a qualified lead. We surely need to get their digital address before they leave our websites, so any good VideoAsk strategy includes an opp for visitors to opt in, in someway.

The other key component is that your main VideoAsk is just the beginning of developing rapport and trust between you and your target audience; it’s not the full story or the one thing that’s always going to convert. 

We still need to show up and nurture our audiences on a solid cadence for them to buy once we’re ready to sell. VideoAsk creates the space for that first date but most people don’t get married after the first date, ha!

VideoAsk is a door opener. A conversation-starter. A trust-builder. But it’s just one part of a stellar marketing strategy. Make sense?