The main advantage of using this platform is to get performance metrics of the site, such as email marketing campaigns, Google Ads, SEO, social networks, direct traffic.
This is possible through reports with indicators that show which traffic sources brought most return.
And even geographic data on which keywords had more revenue or qualified leads are present. Thus, you can understand the quality of visits and plan for the constant growth of your site.
The main advantages of Google Analytics are:
1 - Possibility to configure goals
2 - Follow the user's path to the sales page
3 - Tool for e-commerce
4 - Traffic data
5 - Seasonal data
6 - A/B test
7 - Customized reports
Therefore, there are many advantages of using Google Analytics and every website that has goals needs to install this tool!