Help us build the future of qualitative insights (and get 💵)

HI @Sun.Park This is exciting! I just completed the form! Overall, my sentiment was that I’m excited about this feature with Typeform. Adding some additional open-ended responses here:

• What kind of information would you need to analyze?
• I typically analyze both quantitative and qualitative data
• What's your current approach to analyzing qualitative data?
• Currently my approach has been creating a few categories of responses with multiple choice questions. Sort of, “select which statement or topic best describes you” From there, I ask for more detail or clarification of why they selected the answer. Using the select which statement best describes you allows me to easily categorize responses in my feedback. I’m attaching a survey here, where I asked respondents their biggest challenge—the initial multiple choice question made it very easy for me to scan data. I asked a follow ups question about their challenges and got specifics.

• What would make it easier for you? 
• When I need to analyze a lot of data, I often use word-cloud software. This has benefits/drawbacks, as sometimes they highlight common words that are not important. I typically always do mixed-methods research, so I would love to see Typeform integrate with a tool like Dedoose, which is used for that purpose.
• What do you use the analysis for?
  Mostly market research for product development. Second to that, online course feedback or quizzes, and thirdly as a general contact or feedback form.

Thanks for sharing this @Sun.Park , excited to hear what people would like from these features and what you and the team conjure up moving forward 🪄   

Tagging @mcoignet @mjstrain and @Joe for visibility as I noticed you folks were asking about survey analysis before. This could be a good chance to share your views with the Typeform product team (and maybe earn some cash if you fill out the survey :P)

Also tagging @Ali Grimaldi since you’re a survey maestro – maybe you’d like to contribute? Hope you’re doing well btw – it’s been a while 🙂

@Sun.Park - I’ve been playing with a couple of add-ins for Google Sheets (gemini) and Excel (chatgpt) to do some analysis of the open-ended responses and to tag the results into triggered automations in one of the two ESPs i use. 

like @makelearning i have also used other questions in segmenting and for followup queries/quizzes that supplement the info collected in the primary survey (the more you ASK, the more you know) and then have the AI bits re-run 

in the process of establishing some attempts to get gemini/chatgpt to make/suggest ‘next best step’ recommendations from a given set of options based on analysis of responses, other question/responses and a set of probability statements both of them have been given to establish personae/paths i want to take. (about 40 hours of ‘research/dev’ to create the probability bot/dataset) 

also working to use similar bits to analyze more ‘structed’ responses to some data quality assessments where i have the AI bits looking at response trends and maturity by industry and then triggering follow ups to more open-ended question quizzes. these are then being pulled into the same analysis frameworks style as above. 

des