I built a quiz, basically a kind of weight loss calculator where we calculate how fast people can reach their desired target weight with our nutrition program. We ask them for their email address to send them their personal results.
- This alone works pretty well, with a completion rate of > 34%, see here:
- But if I ask them additionally to be able to send them further information, promotions, etc. which is basically the reason why we are doing the quiz... the completion rate drops dramatically to 12.5%, see here:
Question: Whats the best way to ask them for their email address? I know that best practise would be to ask for that upfront (I will test that too for sure) but is there something else I could do better?
Thanks for your input.
Cheers,
Cesare