Hey folks!
Got a lead gen form that feels a bit static? This one’s for you.
In this Quick Fix, we help Photograph My Product turn a simple quote request form into a smarter, more dynamic lead capture experience using AI, lead scoring, and UX improvements to drive higher-quality conversions.
🎥 Watch the full tune-up below 👇
🔧 What was the challenge?
Nick’s form was doing the basics well—but:
- It jumped straight into questions with no context or branding
- Captured emails too early (causing friction)
- Didn’t qualify or prioritize leads
- Missed opportunities to gather richer insights
The goal? Make it more engaging, more dynamic, and better at identifying high-intent customers.
✨ What we changed
To recap, we showed how to:
- Add a strong Welcome Screen (with video) to boost engagement and set expectations
- Instantly apply on-brand styling using Match my brand
- Use Typeform AI to suggest smarter, lead-qualifying questions
- Turn on lead scoring to rank and prioritize responses
- Replace open text with Clarify with AI for richer, more useful answers
- Move email capture later to reduce drop-off and increase completions
- Redirect users based on lead score (e.g. book a call vs. wait for estimate)
- Segment contacts and trigger automations for faster follow-up
🛠 Want your form tuned up?
Submit your typeform and you could be featured in our upcoming Tune up Your Typeform Telethon, where we'll be going live for a four hours of forms, flows and fun