🛠️ Tune Up Your Typeform: Quick Fix #5 — FORM

Sometimes the biggest improvements come from a few well-placed tweaks.

In our latest Tune up your typeform Quick Fix, we reworked a form for the aptly-named FORM, a company that makes smart swimming goggles. They had a lead generation form that was attracting visitors, but too many people were dropping off before completing it.

So we took a closer look 👀

In this episode, ​@suzieq shows how a handful of practical improvements can make a big difference, including:

• Using Typeform AI to strengthen the flow and add key qualifying questions
• Syncing responses to Contacts to build a better view of every lead
• Setting up Automations so every new lead receives a timely follow-up without lifting a finger

Suzie did a great job, preserving the simplicity and on-brand design of the original form, while turning into a more complete lead generation workflow.

👇 Watch the latest episode below and let us know what you think. Have you made any small changes to a form that had a surprisingly big impact on conversions? We'd love to hear your tips in the comments.